My target audience i got from a series of questions to get a better understanding of my target audience and how to appeal to them be it music tastes what colour to use type of language more images then text or more text or what to advertise such as games to car insurance. This is what i got
-70% male audience
-between the ages of 16-20
-like to live life to the fullest and try to have fun where possible
-new the music magazines
-prefer indie rock to other genres
-65% them are students in collage or school 15% in university
-50% of them are gamers 40% like to socialise with friends
-90% first thing they do is go on a social network site such as facebook
the best way to advertise to these people is to make the magazine a indie rock magazine with bands like killers or Elbow making sure we get interview and concert tickets to give away to entice people to read and buy this magazine. next is to use a colour schema that would favour the teenage boy so blacks and reds for front covers. Also use simple magazine language so we don't bamboozle the new comers to music magazine. next is to have articles to appeal to those who prefer to have fun then work so we have something like sending a famous artiest to do something crazy each week like free fall parachuting or bungee jumping of the empire state building. Also have things that relate to the ages and there day time activities so things to do with education such as exam tips, revision songs ect. Also have something like top 10 facebook status and twitter posts to keep the social network fans something to be interested in.Also get sponsors from companies such as big game developers e.g blizzard entertainment also from clubs for people who like to go out with friends and be social with such as local hotspots for a all the big cities such as Manchester or London.
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